Demographic segmentation involves dividing people into groups based on

Demographic segmentation involves dividing people into groups based on

• A. Age, Gender or Income
• B. Geographic location
• C. Buying frequency
• D. Lifestyles and values

Answer: (A)

Demographic segmentation divides a market by who the customers are, using characteristics that are easy to measure and closely linked to needs and purchasing power—such as age, gender, and income. These factors help marketers tailor products and messages to specific life stages, spending levels, and gender-related preferences. For example, products for children target particular age groups, luxury items often aim at higher-income groups, and some offerings are designed with gender-specific concerns in mind. The other choices relate to different ways to segment a market: geographic location groups people by where they live; buying frequency looks at how often they purchase (a behavioral measure); and lifestyles and values reflect psychographic factors like interests and beliefs.

Demographic segmentation divides a market by who the customers are, using characteristics that are easy to measure and closely linked to needs and purchasing power—such as age, gender, and income. These factors help marketers tailor products and messages to specific life stages, spending levels, and gender-related preferences. For example, products for children target particular age groups, luxury items often aim at higher-income groups, and some offerings are designed with gender-specific concerns in mind. The other choices relate to different ways to segment a market: geographic location groups people by where they live; buying frequency looks at how often they purchase (a behavioral measure); and lifestyles and values reflect psychographic factors like interests and beliefs.